Worked as a student coordinator on the development of Instagram music, an app which features content-creation, streaming, distribution and monetization tools for emerging musicians and leverages Instagram’s massive user base
Defined product vision and created product roadmap, market requirements document outlining opportunity, threats, product differentiation, customer challenges, risks, personas and market estimation
Conducted market research to identify user preferences and trends in audio editing and sharing and music discovery
Developed and implemented product launch strategies, including product messaging, pricing, and promotion, to ensure successful product adoption
Interviewed 50+ students art enthusiasts to understand their motivations, mental models and user journeys
Conducted point of view analysis and designed personas, affinity diagrams, user journey maps to better empathize with users
Participated in the development of user experience strategy and vision for a product that created open access art spaces
Ashoka Centre for Wellbeing App, Product Development
Conducted market research to identify user needs and preferences in the mental health domain and interviewed 70+ college students
Headed the creation of mental health management platform, worked closely with engineers and designers to develop and launch new features like book priority appointments, rate counselors, etc.
Conducted user testing and feedback sessions to gather insights and feedback from users, and iterated on product design and functionality based on user needs and preferences.
New features boosted the number of booked appointments by 40% within 2 months